Based on TAM model, increase the compatibility, subjective norms, individual mobility, and individual creativity, put forward the research model of this paper.
The recycling 288 questionnaire investigation, the study found
(1) the factors influencing consumer use mobile payment will include the use of attitude, subjective norms, individual creativity, and personal mobility. Using attitude to its biggest effect, the individual innovative little impact on it.
(2) factors that affect consumers mobile payments using attitude include perceived ease of use, perceived usefulness, and compatibility, individual mobility, and individual innovation. The biggest influence of compatibility, the influence of perceived ease of use is very small.
(3) the factors influencing consumers' perceptions of usefulness of mobile payment includes perceived ease of use, subjective norms, and individual mobility. The biggest influence of perceived ease of use
基于TAM模型,增加兼容性、主观规范、个人移动性和个人创新性,提出了本论文的研究模型.
本次调研共回收288份问卷,研究发现
(1)影响消费者移动支付使用意愿的因素包括使用态度、主观规范、个人创新性和个人移动性。其中使用态度对其影响最大,个人创新性对其影响很小。
(2)影响消费者移动支付使用态度的因素包括感知易用性、感知有用性、兼容性、个人移动性和个人创新性。其中兼容性对其影响最大,感知易用性对其影响很小。
(3)影响消费者移动支付感知有用性的因素包括感知易用性、主观规范和个人移动性性。其中感知易用性对其影响最大
Based on the TAM model, the increase compatibility, the subjective standard, individual mobility and individual innovation, proposed the present paper research model.
This investigation and study altogether recycles 288 questionnaire, the research discovered
(1) affects the consumer to move the payment use wish the factor including the use manner, the subjective standard, individual innovation and individual mobility.Use manner affects in a big way to it, individual innovation is very small to its influence.
(2) affects the consumer to move the payment use manner the factor including the sensation usability, sensation usefulness, the compatibility, individual mobility and individual innovation.Compatibility is biggest to its influence, the sensation usability is very small to its influence.
(3) affects the consumer to move payment sensation usefulness factor including the sensation usability, the subjective standard and individual mobility.Sensation usability is biggest to its influence
答案:Based on the TAM model, increase the compatibility, subjective norm, personal mobility and individual innovation, and puts forward the research model of this paper.
In this research, a total of 288 questionnaires were collected, the study found
(1) factors influencing the intention to use mobile payment includes the use of consumer attitudes, subjective norms, individual creativity and personal mobility. The use of attitude has the greatest influence, personal innovativeness has little effect on it.
(2) including perceived ease of use, perceived usefulness, compatibility, personal mobility and personal innovativeness influence factors using the attitude of consumers of mobile payment. One of the biggest effect on its compatibility, perceived ease of use of the impact is very small.
(3) including perceived ease of use, subjective norm and personal mobility of factors affecting perceived usefulness to consumers of mobile payment. The perceived ease of use have the biggest influence
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Based on TAM model, increase the compatibility, subjective norms, individual mobility, and individual creativity, put forward the research model of this paper. This research collected, 288 questionnaires, the study found that (1) the factors influencing consumer use mobile payment will include the use of attitude, subjective norms, individual creativity, and personal mobility. Using attitude to its biggest effect, the individual innovative little impact on it. (2) factors that affect consumers mobile payments using attitude include perceived ease of use, perceived usefulness, and compatibility, individual mobility, and individual innovation. The biggest influence of compatibility, the influence of perceived ease of use is very small. (3) the factors influencing consumers' perceptions of usefulness of mobile payment includes perceived ease of use, subjective norms, and individual mobility. The biggest influence of perceived ease of use
我给你的翻译是:
(1) factors influencing the intention to use mobile payment includes the use of consumer attitudes, subjective norms, individual creativity and personal mobility. The use of attitude has the greatest influence, personal innovativeness has little effect on it.
(2) including perceived ease of use, perceived usefulness, compatibility, personal mobility and personal innovativeness influence factors using the attitude of consumers of mobile payment. One of the biggest effect on its compatibility, perceived ease of use of the impact is very small.
(3) including perceived ease of use, subjective norm and personal mobility of factors affecting perceived usefulness to consumers of mobile payment. The perceived ease of use have the biggest influence