急求翻译！～

With the rapid economic development, improve the market mechanism, the industry market-oriented step-by-step process to speed up, competition is increasingly fierce, businesses continually improve their product quality and management level, pay more attention to intangible assets, especially their own brand value The build. Brand value as a business an important part of intangible assets, in the promotion of product sales and enhance the ability to resist market risk, and enhance the comprehensive competitiveness of enterprises, such as convenience has played a significant role, in the face of the brand growing up assessment, how true, a reasonable assessment of brand value is the most important issue.
In this paper, the assessment of the enterprise brand value to explore this question, first of all, from the meaning of brand development and brand value at home and abroad to assess the situation of the study analyzes the value of the assessment of China's brand status, and then use evidence to analyze the existing problems and the analysis of these issues the underlying causes, and finally the reasons for these problems for some help to improve the brand value assessment of the construction of a number of measures to help improve our assessment of the level of brand value, and constantly improve the value of China's brand evaluation system.
In foreign countries, to assess the development of the brand has entered a relatively mature stage, while in China, the brand assessment is still in development stage, problems are bound to restrict the development of brand evaluation. Thus, the main contribution of this paper is: First of all, collected a large number of brand development and assessment of the status quo to better understand the context of brand evaluation; Secondly, this article on our evaluation of the issue of brand has done a detailed analysis, in-depth analysis of these the root causes of problems; Third, this article has focused on the issue of countermeasures, from different points of view given solution, might wish to contribute to brand value of our development and improvement of assessment.

With the rapid development of the economics, the unceasing perfection of the market mechanism, the stepwise acceleration of market-oriented course of various industries, and the ever heater competition, enterprises, at the same time of continuously promoting their product quality and management level, care more about intangible assets, especially the build-up of their brand value. Brand value, as a significant part of companies’ intangible assets, plays a very important role in promoting product sales, improving the defensing competence against market risk, and enhancing enterprises’ integrated competitive power. Facing the increasingly heaten of today’s brand evaluation, it is the most major problem as to how to evaluate brand value genuinely and reasonably. This article explores the issue of enterprise brand value evaluation. It starts with the development of the notion of brand and the status of internal and external brand value evaluation research. Then it analyzes the status quo of our nation’s brand value evaluation, illustrates the existing problems with cases, and analyzes the deep reasons of those problems. Finally, with the realization of these reasons, it provides some solutions that may help improve the development of the brand value evaluation, and upgrade our nation’s brand value evaluation system.
Externally, the development of brand evaluation has been into a relatively mature station, while in our nation, it is still in a developing stage, in which it is inevitable to have many burdens against the development of brand evaluation. Therefore, this article’s contribution is: Firstly, it collects and coordinates a mass amout of information about brand development and evaluation to give backgroud of brand evaluation; Secondly, this article provides a very close and deep analysis on problems of our nation’s brand evaluation and their roots; Thirdly, this article gives relative solutions from various perspective aiming at those problems. Hope it can give a hand to the development and perfection of our nation’s brand value evaluation.