Report on the survey of university students' online shopping
In the wake of the popularity of networks and the continued fall of the cost of production of computers,shopping on the net has gradually been transformed from a latest object into a part of adults' daily life. Networks are in the process of pounding at
people's traditional consumpption habit and thinking, life styles, using its unique advantage to gradually penetrate into peoples' mind. Consequently, I carry out a one time survey into the situation of university students'online shopping.
1. Objective of the survey
To understand, through this survey,current university
students'online shopping's purchasing attitude, as well as their
future expectation of online shopping's development
2. Survey's methods and targets
Method of analysing the survey.Carry out questionnaire survey on 50 students currently at universities. and then add up, analyse to reach the conclusion.
3. Survey's result
(i) Analysis of the overall situation of university students online shopping
1. Online shopping's power of attraction is evry great to university students. Through this survey which shows that 74% of the students have online shopping's experience.And among those who do not have online shopping's experience, only 2% have never viewed the online shopping's websites
2. In the days while online consumption and traditional consumption coexist, the reasons, that the majority of university students chose to shop online, are convenience,low price, its ratios are 34% and 42% respectively, having a satisfactory variety of goods is also part of the reasons, naturally,there are also those minority who do it out of curiosity and trend.
All those online shoppers, who took part in the survey,chose a third party ( Alipay or TenPay)when it comes to selecting thier method of payment for goods purchased.This illustrates that third party payment is the most popular way of making payment.
3. Among those websites that offer online shopping facilities,Taobao is the msot frequently visited website by university students,it accounts for 84%.
4. Among the shoppers, the demands for goods are mainly those products that would satisfy their mental needs.
The top four items that people buy are softwares for games/hardwares & softwares for computers/digital products (36%),
fashions: jewellery/fresh flowers/perfumes/gifts (28%),video products (14%), Sports and leisure goods: physical training/keep fit/camping (10%)
5. There is a time and space difference between online shopping and traditional mode of shopping. 12% of those online shoppers agree that goods are cheap but good, this is consistent with what it said,
20% say goods are genuine and the price is fair, however, there are also shoppers being fooled by the online sellers. After the purchase, 36% of the shoppers said they were generally satisfied
with what they bought, and 18% are satisfied.
(ii) The effect taht online shopping conducts have on university students' network knowledge.
Using " Having any online shopping experience?" as the standard,to compare the marks they gained in the areas regarding their awareness with respect to online purchasing risk,degree of trust towards network, network environment, from this we could see that online shopping conduct has a certain degree of effect on university students' knowledge towards network.
1. The perception of risk is higher among university students who do not have online shopping experience.Among those that have been surveyed, 68% have worries about network safety(credit card details, personal details etc.,) and the percentage for those worry about after sale service guarantee, quality of goods,speed of delivery are 62%, 58% and 40% respectively, others concerned about the tedious registration procedures, delivery charges etc.,
2. As for the difficulties encountered by university students who have online shopping experience.Categories of merchandise and the number of website mostly account for 30%, unclear description of goods take 38%, and the way of accounts settlement is 8% among all participants in this servey, other issues such as insufficient stock,complicated display of goods, uneasy to operate and website speed too slow etc.,account for 24%.
3.The development prospect of online shopping is perceptible.80% of the participants' mutual recognition has been more and more accepted by others, the space for development is huge, it can be seen that online shopping would develop more and more and would become the main way of shopping for the people. There are also 12%
of people who reckon online shopping would not develop a great deal in the short term,among this group of people, many of them have no online shopping experience.
(iii) Concise research analysis (简要研究分析)
The foundation of online shopping market has increasingly become stablized, Taobao, PaiPai, Yique etc.,online shopping websites have already become the market places for the vast number of network users. As a result of our country's continued speedy economic growth,the improvement of people's living standard, the enormous scale of China's telecommunication networks, the rise of computers'rate of popularization, the development of computer technology as well as government's impetus, online shopping is becoming more and more exciting, it will gradually develop and take shape to become people's principal form of shopping.
注: 网络购物 Online shopping (这是英国地道的书面语和口语)
网络 Network (单独时的翻译)
Net purchase of University Students Survey
As the network popular, the ever decreasing cost of computer, online shopping has slowly from one novel to the people gradually become part of everyday life. Network is an impact on people's traditional consumption habits and ways of thinking, way of life, its special advantages of gradually people. So my shopping through the Internet on college students conducted a survey of the situation.
First, investigate the purpose of
Through this survey of contemporary college students know the consumer attitude toward online shopping and the future development of Net purchase expectations
Two, the survey methods and survey
Survey analysis. Through 50 at the school conducted a survey of university students, and then statistical analysis, and come to the conclusion.
Three, the findings
(1) University Students online shopping overall situation analysis
1. Online shopping a lot more attractive to college students. Through this survey, there is online shopping experience accounted for 74 percent of university students. Online shopping experience without the college students, one of only 2% of people do not have to visit the website.
2. In the online consumer with the traditional consumer co-exist today, the majority of University Students select the reason online shopping is convenient, cheap, their respective proportion of 34%, 42%, but also because there is a part of merchandise are complete, of course, have less partly out of curiosity, fashion. At online shopping selection of respondents in the settlement, the selection of all third-party payment (payment or financial pay-Bao Tong), This shows that third-party payments are currently the most popular billing method.
3. At the website for online shopping in Taobao students are most often go the website, accounting for 84%.
4. There is shopping in person to demand to meet the spiritual needs of the products. Purchase merchandise before the four were game software / computer hardware and software / digital products (36%), fashion: jewelry / flowers / perfume / gifts (28%), audio-visual products (14%), sports and leisure products: Sport / Fitness / camping (10%),
5. Online shopping and traditional forms of shopping have time and space differences. Purchase one of inexpensive items have 12%, in line with what, 20% real, but also online sellers have been deceived. Purchase items, the purchase of merchandise on the degree of satisfaction has 36% of people feel in general, there is the satisfaction of 18%
(B) of online shopping behavior of college students the effects of cognitive network
To "have the online shopping experience," as the standard to compare their perceived risk of online shopping, network trust, network environment, such as questions on the score, we can see that online shopping behavior at a certain extent, will affect the perception of university students on the network.
1. There is no online shopping experience of university students on the network to a higher risk perception. All respondents to network security (credit card information, personal information, etc.) have worried that 68% of after-sales service guarantee the quality of the goods, delivery speed concerns separately accounted for 62%, 58%, 40%, the other also cumbersome registration procedures have to, distribution costs
2. Has a network of college students to experience online shopping difficulties. The number of merchandise categories and too many web accounts for 30% of merchandise description was not clear 38%, while clearing the way at all which also accounted for 8%, and other questions in the inventory shortage interface complex and difficult to operate and too slow, such as web 24%
3. The prospects for the development of online shopping are perceived. 80% of respondents agree that there is more and more being accepted, a large space for development of this opinion, we can see that online shopping will be more and more people to development and forming the main form. Also has 12% of people still think there will not be much short-term development, which has a lot of online shopping are not experienced.
Four, a brief analysis of
Online shopping market environment more and more stable foundation,淘宝,拍拍, eBay and other online shopping has become a vast number of Net users place for online shopping. As China's sustained and rapid economic growth, improve people's living standards, China's telecommunications network scale growth, enhance the penetration of computer, computer technology, as well as the development of the Government to promote more and more hot-line shopping market, will gradually develop and the formation of people to the main form.
Students buys survey report
Along with the network popularization, the cost of the computer has been declining, online shopping slowly from a fresh gradually become part of everyday life. Network is pounding people's traditional consumption habits and thinking, lifestyle, with its special advantages and gradually. Therefore I on college students' online shopping on the poll.
A survey
Through the investigation of the contemporary college students' attitude and the network shopping consumption of e-commerce development future expectations
Second, the investigation methods and research objects
Survey analysis. Through 50 undergraduates has carried on the questionnaire survey and statistics, analysis, and the conclusion.
Third, the survey results
(a) the overall condition of college students in online shopping
1 shopping online appeals to the students. Through the survey, online shopping experience for students 74. Without online shopping experience of college students, which not only 2% of the visit shopping website.
2 in the online consumer and traditional consumption today, most of the students of coexistence in online shopping choice is convenient, cheap price, the proportion of their respective 42 percent, and for some, of course, complete because few of curiosity and fashion. The respondents in online shopping in settlement of choice when everyone chose the third-party payment (pay treasure wealth or FuTong), this is the third most popular payment settlement.
3 in the available online shopping website of university students is the treasure, often go website, 84%.
4 a shopping mall in order to meet the demand of the spiritual needs. Four kinds of commodities purchased in computer software and hardware/software/digital products (36%), fashion: jewelry/flowers/perfume/gifts (28%), audio and video products (14%), sports and leisure products: sports/fitness/camping (10%),
5. Online shopping mall with a traditional form of time and space. Purchase inexpensive items of 12%, with what is consistent, genuine 20 %, but also have been online sellers cheating. Purchases of goods purchased, after the satisfaction degree of 36 percent of people feel satisfied, 18%
(2) the network shopping behavior on college students' cognitive. Network
"Whether have online shopping experience" is a standard, compare their perception of the network shopping at risk, network, network environment problems such as the credibility of scoring, can see the network shopping behavior in a certain extent affect college students on the network.
1 no online shopping experience for the students of higher risk perception of Internet shopping. All of those surveyed, network security (credit card information, personal information, etc.), and worry about 68 percent of after-sales service, quality assurance, delivery of the goods, the speed of about 62%, respectively, 40 %, other 58% of registration formalities and distribution, etc.
2 the students with the network shopping experience for the difficulties in online shopping. Goods and the number of sites of 30 %, many of the goods described not clear and settlement of 38%, all people are accounted for 8 %, other problems in inventory shortage, interface, easy operation and complex site is too slow
3 the development prospect of online shopping is the perception. Eighty respondents agree more and more be accepted by people, the development of a space, can see 购物会 online shopping and development and form the main forms of the people. Also have 12% of people think short-term won't have too big development, which has many is not online shopping experience.
Four, brief analysis
Online shopping market environment more and more stable, clean, clap, ebay etc online shopping network has become the majority of Internet users online shopping. With China's sustained economic growth, the improvement of people's living standard, China telecom network scale expansion, the popularization of the computer, the computer technology to improve the development of government and market, online shopping, will gradually more hot forming and development of the main forms of the people shopping.
The university student net buys the report of investigation to be popular along with the network, the computer cost unceasing drop, on the net the shopping already slowly gradually turned the people daily life from a fresh thing a part.The network is attacking people's traditional expense custom and the thought, the life style, but by its special superiority gradually sink deep into the hearts of the people.Therefore I the shopping situation have carried on an investigation to the university student net on. First, the investigation goal as well as future will buy the development through this investigation understanding present age university student to the network shopping expense manner to the net the expectation Second, investigation method and investigation object investigation analytic method.Through has carried on the questionnaire survey to 50 in the school university student, then the statistics, the analysis, and has drawn the conclusion. Third, on the investigation result (1) university student net the shopping overall situation analyzes 1. On the net the shopping the attraction is very big to the university student.Demonstrated through this investigation that, has on the net the shopping experience university student to account for 74%.But does not have on the net the shopping experience university student, in which only then 2% person not to glance over the shopping website. 2. on-line expenses and traditional expense coexisting today, the majority university students choose on the net the shopping reason are convenient, the price are cheap, its each one occupies the proportion is 34%, 42%, also some part is because the commodity is complete, certainly also has the few parts is out of curiosity, the fashion.The on-line shopping when is chosen by the surveyor in the settlement way, all people have all chosen the third party payment (payment treasure or wealth pay pass), this explained the third party payment is the settlement way which at present most receives welcome. 3. In may supply on the net in the shopping website, washes valuably is the website which the university students most often go, accounts for 84%. 4. has in the shopping person the shopping demand to satisfy the product which the spirit needs primarily.The purchase first four kind of commodities are in turn the game software/computer software and hardware/numerical code product (36%), the fashion: Jewelry/fresh flower/perfume/present (28%), audio and video product (14%), movement and leisure product: The sports/fitness/camps (10%), On 5. nets shopping and traditional form shopping having time and spatial difference.Purchase goods excellent in quality and reasonable in price have 12%, with consistency which said, genuine goods at reasonable prices 20%, but also has by the net on the seller is deceived.After the purchase goods, has 36% person to purchase commodity satisfaction to feel general, satisfaction has 18% (2) network shopping behavior to university student network cognition influence by “whether has on the net the shopping experience” is the standard, compared with them in sensation network question and so on in shopping risk, network confidence level, network environment scores, may see the network shopping behavior to be able to affect the university student to a certain extent to the network cognition. 1. does not have on the net the shopping experience university student to be high to the network shopping sensation risk.Completely by surveyor in, to network security (credit card information, individual information and so on) the worry has 68%, but to the post-sale service guarantee, the cargo quality, the allocation speed worry has accounted for 62% separately, 58%, 40%, other also have to registers the procedure to be tedious, allocation expense and so on 2. has the network shopping experience university student in the difficulty which the shopping meets to the net on.The line of goods and the website number accounted for 30% too much, the commodity description have accounted for 38% not clearly, but settled accounts the way also to account for 8% in the middle of all people, in other questions the goods in stock insufficiency, the contact surface was complex, not easy to operate and the website speed too slow and so on has 24% On 3. pair of nets the shopping prospects for development are a sensation.Some 80% is approved by the surveyor more and more is accepted by the people, the development space is very big this viewpoint, may see on the net the shopping to be able more and more to develop and to form the people shopping the main form.Also some 12% person thought in the short-term cannot have the too big development, this in which has very many does not have on the net the shopping experience. Fourth, on the brief research analysis network the shopping market foundation environment is more and more stable, washes valuably, the racket, nets and so in Yi Qu the shopping network has become on the general web cam net the shopping place.Continues the fast growth along with our country economy, the lives of the people level enhancement, the Chinese telecommunication network scale strength, the computer popular rate enhancement, the computer technology development as well as government's impetus, on the net the shopping market is more and more irritable, can develop and form the people shopping gradually the main form.一定对哦！
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