China is the largest producer of bee products, the volume of bee keeping, bee products and bee products export volume all ranking the first palce in the world. However, for many years, the developing of chinese bee industry has been in a very chaotic situation, the standard missing, Quality defective and the lack of advantageous brand can't be resolved for a long term. Good and bad product mixed in the domestic market, consumers very difficlut to find the truth. Honey is a natural food, without any added substances, but there have been massive incorporation of other substances in honey and "honey" products appeared in the domestic market,which seriously mislead consumers.in addition,ounterfeit also occur from time to time, with similar bottles or misappropriation of another brand, so that consumers can not tell. Such acts of counterfeiting not only seriously disrupt the market, but also tarnished the reputation of the industry,made consumers lost confidence in honey industry,and caused incalculable damage. beause the honey Guobiao and SN does not have coercive power, inner industry developed a disorderly competitive larger environment, many informal enterprises when facing the impact of the cheap honey and the high pressure of the heavy production costs, have to joined in the low level competition. In order to change the corporate status quo, achieving the desired objectives, through scientific methods and innovation, analyze and research the new design and develop marketing programs
Abstract
China is the largest producer of bee, bee keeping, production of bee products and bee product export volume ranking first in the world. However, for many years China has bee industry has been in a very chaotic situation, lack of standards. Uneven quality, brand advantage of the lack of long-term issues such as difficult to solve. Good and bad people mix in the domestic market, consumers difficile true and false. Honey is a natural food, do not add any substance to the domestic market, there is a lot of honey blended with other material and "honey", seriously mislead consumers, in addition, counterfeit also occur from time to time bottles or similar , Theft or other brands so that consumers can not tell. Such acts of counterfeiting not only seriously disrupting the market, but also tarnished the reputation of the industry so that consumers have lost confidence in the honey industry. Resulted in immeasurable loss. As the honey national standard, the standard does not have the ability mandatory, the industry created a disorderly environment of competition, many enterprises in the face of cheap formal leave a strong impact on honey production and high cost pressures, but under the forced trip Jin low level of competition in the muddy water. In order to change the status quo business, achieving the desired objectives through scientific methods and innovative thinking, analysis and design innovative marketing programs.