推荐回答(3个)
便利店货架的选购方法:
结构怎么选:靠墙摆放就选反面货架,放在中间就选双面货架或四面货架
材质怎么选:普通便利店就选钢制货架,品牌连锁便利店就选钢木货架
背板怎么选:想更通透选网背板;透光性强选阳光背板;遮挡墙面且高档精致选木背板
区域怎么选:根据不同区域匹配不同货架,不要混淆,不然既无法陈列,又显得不专业
希望对你有所帮助
便利店货架样式、种类繁多,货架厂商层出不穷。对比之处,推出的便利店货架看似相同,但细节上却有很多值得推敲。
如何选到性价比高的便利店货架?如何根据店铺需求搭配合适的便利店货架呢?今天小编就凭借专业的货架生产经验,为大家总结以下几点便利店货架挑选要点:

根据材质判断
便利店常见的货架材质主要有全钢制货架和钢木结合货架:
A、全钢制货架:具有更好的承重力,使用过程中不易变形,结构更稳定,性价比相比最高。越厚的冷轧钢材制作出的货架,其承重能力更强。
B、钢木结合货架:更显高档,高密度环保木板制作的背板和侧板,让商品陈列起来更显档次,推荐需要凸显便利店高端形象使用。
C、其他零配件:亚克力具有类似玻璃的质感和美观性,但重量和性能却像塑料一样轻巧、坚固耐用,常使用在部分零配件中:如标价条、分类隔板、香烟架的层板等。
根据款式判断
根据便利店功能分区选择适合的款式进行陈列:
A、食品/日用品:可选择便利店中岛架和便利店单面架搭配使用。中岛货架多面展示,可放置店铺中央区域,单面货架则靠墙放置,扩展墙面的陈列功能。
B、收银区:可选择组合型收银台,根据店铺收银区大小定制所需长度。收银台后方可搭配使用烟酒架,陈列香烟酒品,为收银区增加售卖机会。
C、面包区:推荐使用专门打造的面包架,它的层板设计特殊,带有挡板防止散落。搭配藤框使用,使面包产品视觉上更显新鲜、美味。
D、果蔬区:可选择专门的果蔬架和果蔬促销架,果蔬相比其他便利店商品更重,使用加粗加固设计的果蔬架,才能保证它们使用起来稳固、安全。
根据外观判断
便利店货架外观多样,需根据自身店铺需求选择:
A、材质影响外观:网背板便利店货架更具通透性,可以让店铺空间从视觉上得以扩展;木背板便利店货架的木质材料则赋予货架高级时尚的质感。
B、颜色选择:常见的钢制便利店货架具有灰色、白色、咖啡色三种颜色;钢木结构的货架,侧板和背板的木质颜色也有深浅之分。深色便利店货架更具现代感,凸显店铺的欧式时尚风格;浅色便利店货架则清新简洁,使店铺更加敞亮明快。
C、常搭小配件:蔬果架、面包架可搭配藤框;香烟架可搭配推进器;面包架可搭配灯条,暖黄色的光线使面包更具诱惑力;中岛架/单面架可搭配标价条、广告牌等突出产品,在陈列小型商品时可搭配上分类隔板。
根据质量判断
不能只关注价格,质量好的便利店货架才是省心省钱:
A、看工艺:优质货架的表面喷漆平整,不会出现气泡和不光泽的瑕疵,富有质感的外观可以有效提升便利店形象。
B、看设计:优质的货架具有更符合力学设计的结构,货架卡扣吻合,可以无缝组装,具有牢固稳定的托臂,保证整个货架在陈列时的稳定性。
C、看材料质量:优质货架会采用真材实料制作,使用了加粗双排孔的立柱、加厚的层板,才能保障便利店货架的承重力。
D、看使用年限:劣质的货架通常使用2-3年就破旧不堪,而优质便利店货架耐磨防刮,稳定性也好,无缝拼接更易清洁保养,长远的为店铺节省了成本。
根据实力判断
A、资历深、成立时间久的货架厂家更有实力,它们经受了市场和时间的考验,往往具备更先进的生产设备和技术,这样的厂家生产的便利店货架一定更具领先优势。
B、具有品牌口碑的货架厂家,都会有自己的团队,不断结合市场动态,更新换代货架产品,使货架在安装和使用上都更人性化。
C、选择服务体系完善的厂家,不但能帮您做出整体的陈列布局,省心省力,还省去设计的开销,完善的售后更是对自身品牌质量的自信.
【希望能帮助您解决问题】
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