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开什么店好呢?都说孩子的钱好赚，开个童装店怎么样呢?开童装店是赚钱的好项目吗?我想开店做生意如何选择一本万利的好生意呢?就目前创业市场来看童装行业有很大的前景，开个童装店怎么样?先来看看童装市场分析吧! 市场前景 如今中国0~14岁的儿童人数为2.5亿人，中国童装市场规模达到552亿元。分析师预计，到2013年中国童装市场规模可以达到920亿元。中国童装消费均呈现两位数以上的增长，童装成了服装业发展的一个新增长点，随着中国进人第四次生育高峰期，中国将形成一个庞大的儿童消费市场。童装市场也将成为服装业的竞争焦点和新的蓝海。 童装涵盖了0~16岁年龄段人群的全部着装。按年龄段可以细分出婴儿装、幼儿装、小童装、中童装、大童装、少年装等。从国内童装市场的现实经营状况看，中国婴儿装、幼儿装、小童装和中童装发展已初具规模，产业层次比较明显，拥有各自的领军企业，品牌数量相对较多。本文所描述的童装，特指婴幼儿童装。未来的童装市场会向以下方向转型： 1.服饰功能由实用型向时尚型转变。随着家庭收入的进一步提高，以及城市居民逐步达到小康生活水平，中国童装市场的消费需求已由过去的满足基本生活的实用型开始转向追求美观的时尚型，部分经济发达的城市，消费者对童装需求趋向潮流化、品牌化。 2.市场销售重点由一线大城市向二三线中小城市、城镇转变。如果说中心城市一线市场的童装品牌竞争已经趋于白热化，那么二三级市场还有很大的市场空间。二三线市场具备新兴市场的所有特点：高成长与高回报、市场规模普遍偏小、投资者普遍不成熟等等。这对于在一线中心城区经历过激烈竞争的品牌童装企业来说，可发挥的空间很大。随着二三线市场的崛起，农村消费市场的成长，市场开始出现转移，童装开始重新细分市场。全国性品牌和区域性品牌逐步形成定局，童装品牌将重新寻找自己的市场定位，童装将形成新格局。 童装行业发展趋势 在未来十年里，可以预想一定会出现优秀的全国市场的童装品牌。童装发展到今天，很多品牌的年销售额已经突破了四亿元大关，企业已经经过了一个快速增长时期，很多企业在快速增长以后发现自己对企业的内部管理、产品精细化、店面管理、企业文化等很多方面都有着欠缺，因此他们在为企业内部提升练内功。等到这一批快速发展后的企业逐渐成熟，童装品牌企业将会迎来另一个飞跃，而这个飞跃将在未来的黄金十年中出现。 功能性童装是童装产品的主要开发方向。功能性童装包括娱乐、治疗、预防、抗菌、保健、防紫外线等功能的服装，这类童装将会很受市场的欢迎。 童装开店选址技巧 1.并不是越繁华越好。尤其是对于初次涉足童装行业的投资者而言，如果一开始就在繁华地带落脚，很可能会因为投资太大而马失前蹄。比如蔡小姐将童装店选在了一个住宅区比较集中的路边，周围有一排五六家童装店。
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