推荐回答(3个)
众所周知,孕婴店是卖给新妈妈与宝宝用的商品,为了能吸引住这特殊的群体,孕婴店装修是十分的重要,那我们就来看看孕婴店如何装修吧!
1、店铺环境风格。店内设计以暖色调为主,如红色、橙色,以烘托温馨店内气氛,并能很好的吸引顾客视线。由于经营的是母婴产品,店内货架得做到整齐卫生。
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2、商品陈列讲究。产品陈列目的就是要抓住消费者的眼、手、心,陈列生动化,增强卖场气氛(吸引眼球);规范统一的陈列,给人以专业的感觉(抓住心);分类陈列,方便消费者寻找(抓住眼);对比陈列,方便消费者体验和感受(抓住手、抓住心)
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3、顾客通道设计(通道之间的距离至少是可以通过婴幼儿推车)
4、橱窗展示。利用橱窗展示每月最新款或特价商品以达到吸引顾客的目的,橱窗设计应色彩明亮,视觉冲击较强。
当然了对于孕婴店装修也得根据自己资金的情况与店面的产品情况而定,地址、装饰、装修以及产品的摆放都有可能其影响着生意的好坏。
控制你该地区人数量流量,经营规模可大可小,但小空间也不能太狭窄,否则客人一多,挤到店里转不过身来,就很难堪啦。尽量在产品陈列之后还能容纳足够的顾客,这样就可以了,还会显得店内气场很大,给顾客的感觉良好。
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孕婴店商品展示区,让消费者一走进来就能感觉特别放松、舒适。目前门店以集中陈列作为主要陈列方式,这里分为品牌的集中陈列和配套用品的集中陈列(起到连带销售作用)。比如在货架上分类展示、以促销堆头的形式来展示,或者是以专柜专区的形式来集中陈列。要记住,有吸引力的商品要放在门店靠里的位置,它们会起到“导航”作用,让顾客一路走过去,途中带动了店里的连带销售。商品展示要符合孕婴店面积的大小,不能展示过多导致店内空间过小,给顾客一种很拥挤的感觉。也不能陈列过少,不能让店铺看起来很空旷,很冷清,孕婴店的陈列要适中。
母婴店装修还原可是大有学问,现在市面上的母婴用品店比比皆是,因此母婴店在装修的时候应当有自己的风格才不会泯然于众,但很多店主在母婴用品店装修过程中还是会犯一些错误,下面随洛克城母婴道具一起来看看以下几个母婴用品店装修中易被忽略的细节问题吧:
门头字体做工与选择
母婴用品店门头的效果直接影响了门店的风格和档次,许多店主因为字体的错误选择,而使得门头效果一落千丈。门头材质建议包铝塑板,字体以亚克力或PVC材质的切割字形式固定在铝塑板上,门店的logo标志可以做成亚克力成型,字体选择上建议方正琥珀简体或胖娃体,端庄同时不失可爱,更契合母婴主题。
收银台位置及布置
有的母婴用品店主会觉得收银台随便摆哪都一样,其实,门面再小也要有收银台,收银台不能随随便便就用个桌子来替代,收银台及背景墙的颜色要个整体店面及门头色调相呼应,还可以摆放收银机系统、客户留言簿、小礼品等。
休息区设置
一些店主觉得完全没有必要设置休息区,这个需要根据实际情况来看,因为很多家长都是带小孩进店,需要进行短暂休息,加上很多母婴店还经营有婴幼儿游泳、淘气堡等项目,完全有必要设置个休息区以供家长等待休息、观察宝宝。
注重灯光布置
灯光效果能够提升整个母婴用品店的审美效果,并能起到改变客户空间感觉的作用,通常母婴用品店灯光有白光、暖色光及其他装饰用色灯,一般来讲,白光应放置在吊顶最上面,而暖色光多射灯,可放置在吊顶第二层及货柜上,这样就不会影响白光的整体照明效果。而装饰色灯,最好是放在角落起衬托效果。
看完这些大家是不是有所启发呢,其实很多店主都有“设计图很好,但是还原效果太差”的困扰,这是因为没有找对还原公司,洛克城母婴道具,专业店面软装还原,打造母婴界的网红店,2000+母婴店主都认证,母婴店装修设计,就找洛克城!
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