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爱锅宣言
Declaration of love of Chinese hotpot:
人生像上小学一样，小学、初中、高中，大学都有一年级，每次读一年级，都预示着你已经步入了下一个阶段。如果说，当年做成达肥牛火锅是跟风，是扯着市场的尾巴闭眼跑，那么这次创业，做爱锅者加盟连锁，则是在理智分析市场、认真找准火锅产品定位之后做出的战略决策。
Life is just like going to school: primary school, middle school, high school and college so on and so forth. And whenever you start your first year, it's a sign that you've already stepped into the next stage of your life. You can say without discretion that the success of "DaCheng chinese hotpot" is merely a 'tag-along',it's simply a running after the tail of markets with no specific direction. But business start-up of this time---Lover of Chinese Hotpot chain, is truly a seriously strategic decision based on accurate products positioning and rational marcket analysis.

火锅的确是一个好项目。她的历史已长达1900年，是中国独创的美食。1338年。火锅从中国传入日本，如今还传到美国、法国、英国等国家。做加盟，一定要做有生命力的项目，火锅的发展史证明她是既有中国特色，又有上千年文化底蕴，且富有生命力的餐饮项目。
Indeed, Chinese Hotpot is a profitable project in all aspects. Dated back in 100 A.D., it's the chinese original, which was introduced into Japan in 1338, and now U.S., French and UK etc. Doing franchise, you need to opt for projects with vitality. The history of chinese hotpot just demonstrate that it is just the one with chinese characteristics and thousands of years of culture.

不过，火锅的竞争也是最激烈的，四川的麻辣火锅、广东的打边炉、北京的炭火锅等个个都是风味独特，历史悠久。如何在火锅市场找到一片蓝海？在研究过每种火锅之后，我发现这些传统火锅的特色，也都是其致命的弱点，比如麻辣火锅香，但油大、热量太高，打边炉挺新鲜，但没什么味道，北方人不喜欢。北京的炭火锅，味道倒不错，但不卫生不环保……这样归结下来，火锅市场的蓝海就是做养生。
However, competition of this kind is rather keen in that many a styles exist long with unique tastes, say Sichuan style, Guangdong style and Beijing style to name a few. The question is how to carry out Blue Ocean Strategy for Chinese hotpot? After studying every type of chinese hotpot, I come to find that their distinguishing features are also the Achilles heel.(突然想到希腊神话中的achilles的脚跟在这里再好不过了)Although Sichuan style is spiced with drool, it's greasiness and high Calories are defenitly not appealing. Guangdong style tastes fresh, but not welcomed by people from north. Beijing style is not bad, but its weakness is unsanitary and not environmentally friendly. To sum up, I conclude that the Blue Ocean Strategy for Chinese hotpot should be within the concept of traditional chinese health promotion.

现在的人缺什么？不差吃，不少穿，缺得一个是健康，一个就是感情。养生火锅恰恰两样都齐了。养生就是保养生命，是人一辈子也钻研不完的学问。营养搭配、酸碱平衡、每个人都在追求，但不是每个人都能做到。爱锅者就是要做坚持养生的典范，以“精心管理，用心经营”，去做别人做不了的养生火锅。
what people are lack of most nowadays? Eating and dressing are no problem at all, they desperately need health and emotion care. These exactly can be fit in by the new concept chinese hotpot---Health Promotion Chinese Hotpot. Health Promotion is simply a theory of caring people's good gealth, it is a life-long studying subject for mankind.Nutrition and Acid-base banlance are everyone's pursuit, easy to expect but hard to do it well though. Our goal is to stick to the concept of health promotion, accomplishing the 'mission imposible' of health promotion chinese hotpot with meticulous and careful management.

五年来，爱锅者以独特的养生模式，不仅改变了人们吃火锅喜油、喜辣的不健康习惯，还将轻食主义推广开来，让喜欢火锅的人，吃清淡、热量低的食物，保持身材和健康。这种饮食习惯，也渐渐变成一种生活态度，为人们所推崇。
In the past five years, the company, Lover of Chinese Hotpot, has followed firmly the idea of the unique health promotion business model. We have changed the people's unhealthy habit of eating too much food oil. We have successfully spread the healthy concept of Light food doctrine among people. We have enabled hotpot fans to have low calories. This kind of diet culture gradually becomes an attitude of life , and are welcomed by many people.

一人的火锅是孤独的，一群人吃火锅才是欢腾的。这几年，食客们吃爱锅者，养成了养生的习惯，加盟者经营爱锅者，尝到了坚持养生的甜头。今年，我们把眼光投向了全国市场，在开拓养生火锅新未来的时候，我们与你相遇，希望你能了解爱锅者，喜欢爱锅者，加入爱锅者，一起把养生火锅做到全国、全世界，让更多的人欢腾在一起。
Having chinese hotpot by your own is a kind of loneliness. Sharing with friends together is truly a jubilation. After all these year, consumers of Lover of Chinese Hotpot have gained a lot from our health promotion concept. For those who have joined our franchising business, they already start to realize that joining us will never be regretable. This year, we set our eyes onto the whole nation. In development of our business, We hope you all friends can understand us, Lover of chinese hotpot, hope you will love it, hope you all can join us. We hold together to make Lover of Chinese Hotpot a nation-wide business and a world-wide business. Let's wish, more and more people world-wide can exult together all for Lover of Chinese Hotpot.

Declaration of love potLife is like a primary school, primary school, middle school, high school, University has a grades, each grade one, indicate that you have entered the next phase. If say, was made up of fat cattle chaffy dish is a fad, is pulling the market tails closed run, then this venture, sex pot joined chain, is the reason analysis, accurate product positioning market seriously hot pot to make strategic decision.Hot pot is a good project. Her history for 1900, is China's unique food. In 1338. Chafing dish from China to Japan, and now also spread to the United States, France, Britain and other countries. To join, must do have the vitality project, hot pot history proved that she was to have Chinese distinguishing feature already, also have thousands of years of cultural heritage, and full of vitality of the food project.However, hot competition is the most intense, Sichuan spicy hot pot, Guangdong 's dinner buffei, Beijing charcoal chafing dish, each is a unique flavor, has a long history. How to find a blue ocean market pot? In the research for each pot, I found that the traditional hotpot characteristics, is also its weakness, such as spicy incense pot, but oil, the heat is too high, dinner buffei very fresh, but no taste, people don't like the north. Beijing charcoal chafing dish, smell good, but health environmental protection ... ... It all comes down to, market pot of blue ocean is health.Now people what is missing? Not bad eat, many wearing, short of a healthy, one 's feelings. Health pot just two all together. Health is the maintenance of life, who is also a lifetime study is endless knowledge. Nutrition, acid-base balance, everyone in the pursuit, but not everyone can do. Love is to do adhere to the health pot model, to "careful management, management intentions", to do others cannot do health pot.In five years, love pot with unique health model, not only changed the people eat chafing dish oil, hi hi spicy unhealthy habits, will also light food promotion, let love hot, eat light, low-calorie food, keep fit and healthy. This diet, has gradually become a kind of life attitude, is respected by the people.One of the hot pot is a lonely, a group of people to eat hot pot is jubilant. In recent years, diners eat love pot, develop health habits, franchised love pot, taste the sweetness of adherence to health. This year, we look into the national market, develop health pot new next time, we meet with you, I hope you can understand the love love love pot, pot, add love pot, put together to achieve national health pot, the whole world, let more people happy together.

I hope to help you Thank you

Love pot declaration Life is like in primary school, as elementary school, junior high school, high school and university has a grade, every time reading a grade, indicate you have entered into the next phase. If, say, that make it up to 23 hot pot is suit, is at the market's tail, so the business closed my eyes run, make love the pot joining chain, it is to be in the market, rational analysis seriously pinpoint the hot pot made after the product orientation of strategic decision. Hot pot is really a good project. She has a history of 1900 years, is China's original creation of food. 1338 years. Hot pot from China to Japan, now also spread to the United States, France, Britain and other countries. Do join, must do have the vitality of project, hot pot prove that she is the history of both the Chinese characteristic, and thousands of years of culture, and full of vitality of the catering items. However, competition is the most intense of the hot pot, sichuan spicy hot pot, guangdong's dozen the side furnace, Beijing the burning coals of the pans, and all are unique flavor, has a long history. How to find a piece of blue ocean hot pot market? In the studied each hot pot after, I found that the traditional hotpot features, it has its fatal weakness, such as spicy hot pot, but sweet, heat oil is too high, dozen the side furnace is fresh, but nothing tastes, the northern people don't like. Beijing the burning coals of the pan, taste good, but not health pour not environmental protection...... This comes down, the market down hot pot is do regimen. Blue ocean Now people lack? Not bad to eat, many wear, lack of a is healthy, one is feeling. Hot pot on the two health all together. Health is the maintenance life, is their study not over of knowledge. Nutrition, acid and alkali balance, everyone in the pursuit of, but not everyone can do it. Love is to do the pot on the model of health, with "careful management, careful management", to be somebody else can do of preserve one's health of hot pot. In the past five years, the love with unique health the pot model, not only change the people eat hot pot like oil, like spicy not healthy habits, will also promote socialist light refreshments to open, and let like hot pot, get light, quantity of heat low food, to stay fit and healthy. This diet, also has become a manner of a kind of life, for people place praise highly. One man's hot pot is lonely, a group of people eat hot pot is upbeat. This years, diners who eat love pot, formed the habit of keeping in good health, love the pot business admission, taste the insist on keeping in good health reaping the rewards. This year, we look to the national market in development of new future health hot pot, we meet with you, I hope you can understand love pot, like the pot, add love love the pot, put together the health do around the world, the hot pot, let more exultation together.