Therefore, this paper attempts to apply the knowledge management and economics to analyze C2C e-business trust establish problems and puts forward corresponding explanation measures, the hope can C2C e-business develop a force.
The concrete content includes: C2C e-business, trust and e-commerce trust definition and the domestic research related status of C2C e-business trust establishment problem analysis. The key point is to C2C e-business trust establishment of various factors, the process and that from C2C e-business trust establishment process, the influence factors and restricting factors of three multi-angle detailed analysis. Considering C2C e-business transactions in each participant, namely the buyer, the seller, the intermediary party and government put forward the corresponding measures. Finally, according to above mentioned intermediary square strategies, from information function, credit rank evaluation, website image, privacy policy, customer interaction and support and third parties to many aspects is analyzed. Dragons
Therefore, this article attempts using the management science and the economic related knowledge analyzes the C2C electronic commerce the trust establishment question, and proposed corresponds the explanation measure, hoped can be the C2C electronic commerce development strives.