With the rise of the tourism industry in the Heilongjiang Province, competition among tourism enterprises, especially between travel agencies, has become intense. Although the number of small- to medium-sized travel agents has absolute advantage by numbers, the tourism business development, business management, networking level, and cost management aspects are in a more distinct disadvantage. Moreover, the degree of foreign tourism market is increasing in the Heilongjiang Province. With the in-depth emerging of economic system reform and the entry of foreign travel companies, the small- to medium-sized travel agencies in Heilongjiang Province are facing severe external challenges. To promote the development of the Chinese-capital tourism market, it becomes very important to seek the promotion of the development of the small- to medium-sized travel agency management practices and innovation.
With the rise of heilongjiang tourism, the enterprise especially travel agency of competition between has tended white-hot, and small and medium-sized travel though in number, but for absolute advantage in tourism product development, enterprise management mechanism, networked degree, cost management, etc. but in a more obvious disadvantages. Moreover, heilongjiang province's tourism market, foreign degree is increasing economic system reform of and foreign tourism company into small, heilongjiang province faced agency is the external challenges. In order to promote the development of Chinese tourism market, seek to promote the development of small and medium-sized travel management measures and innovation is particularly important.