史上最全的外贸基本英文邮件模版

未付款订单

Dear $buyer,

We have got your order of XXXXXX。But it seems that the order is still unpaid. If theres anything I can help with the price, size, etc., please feel free to contact me. After the payment is confirmed, I will process the order and ship it out as soon as possible. Thanks！

Best Regards

$myname

译文：我们已收到你的订单，但订单似乎未付款。如果在价格和尺寸上有什么能帮助的，请随时与我联系。当付款完成，我将立即备货并发货。谢谢！

提示：请根据您产品自身特点对描述内容进行修改。

02已付款订单

Dear $buyer,

Your payment for item XXXXXX has been confirmed. We will ship your order out within XXX business days as promised. After doing so, we will send you an e-mail notifying you of the tracking number. If you have any other questions, please feel free to let me know. Thanks!

Best Regards

$myname

译文：您的订单编号为XXXXXX的款项已收到，我们将在承诺的XXX天内发货，发货后，我们将通知你货运单号。如果您有任何问题请随时联系我。谢谢！

提示：请填上您的订单号和发货天数。

03发货后

Dear $buyer,

The item XXXXXX you ordered has already been?shipped out and the tracking number is XXXXXX. The shipping status is as follows: XXXXXX. You will get it soon. Thanks for your support!

Best Regards

$myname

译文：订单号为XXXXXX的货物已经发货，发货单号是XXXXXX，运输方式是XXXXXX，订单状态是XXXXXX。您将会很快收到货物，感谢您的支持和理解。

提示：请填写订单号、发货单号、运输方式和发货日期。

04询问是否收到货

Dear $buyer,

According to the status shown on EMS website, your order has been received by you. If you have got the items, please confirm it on DHgate.com. If not, please let me know. Thanks！

Best Regards

$myname

译文：EMS网站显示您已收到货物。如果您已收到货物请到敦煌网确认，如果有问题请告知我。谢谢！

提示：可根据您货物的实际情况进行更改。

05客户投诉产品质量有问题

Dear $buyer,

I am very sorry to hear about that. Since I did carefully check the order and the package to make sure everything was in good condition?before shipping it out, I suppose that the damage might have happened during the transportation. But I’m still very sorry for the inconvenience this has brought you. I guarantee that I will give you more discounts to make this up next time you buy from us. Thanks for your understanding.

Best Regards

$myname

译文：很抱歉听到发给您的货物有残损，我在发货时再三确定了包装没有问题才给您发货的。残损可能发生在运输过程中，但我仍旧因为带给您的不便深表歉意。当您下次从我这购买时，我将会给您更多的折扣。感谢您的谅解。

提示：请根据投诉的实际情况进行更改。

06订单完成

Dear $buyer,

I am very happy that you have received the order. Thanks for your support. I hope that you are satisfied with the items and look forward to doing more business with you in future.

Thanks！

$myname

译文：我很高兴地看到您已收到货，感谢您的支持。希望您满意，并期待着在将来与您做更多的生意。

07提醒买家给自己留评价

Dear $buyer,

Thanks for your continuous support to our store, and we are striving to improve ourselves in terms of service, quality, sourcing, etc. It would be highly appreciated if you could leave us a positive feedback, which will be a great encouragement for us. If there's anything I can help with, don't hesitate to tell me.

Best Regards

$myname

译文：感谢您继续支持我们，我们正在改善我们的服务，质量，采购等。如果您可以给我们一个积极的反馈，我们会非常感激，因为这对我们来说是一个很大的鼓励。如果有什么我可以帮助，不要犹豫请告诉我。

08货物断货

Dear $buyer,

We are very sorry that item you ordered is out of stock at the moment. I will contact the factory to see when it will be available again. I would like to recommend some other items of similar styles. Hope you like them too. You can click on the following link to check them out XXXXXX.If there’s anything I can help with, please feel free to contact us. Thanks！

Best Regards

$myname

译文：真是对不起，您订购的产品目前缺货，我会与工厂联系什么时候能补上，并将随时告知你。以下链接提供的产品也很不错XXXXXX，您可以看看。有什么我可以帮忙的，请随时与我们联系。谢谢！

提示：请在横线处添加同类产品的链接。

09折扣

Dear $buyer,

Thanks for your message. Well, if you buy both of the XXXXXX items, we can offer you a XXXXXX% discount. Once we confirm your payment, we will ship out the items for you in time. Please feel free to contact us if you have any further questions.

Thanks & Best regards!

$myname

译文：感谢您给我信息。目前我们正在进行促销，如果你购买了XXXXXX个产品，我们可以为您提供XXXXXX %的折扣。一旦我们确认您的付款，我们将及时发货。如果您有任何进一步的问题，请随时与我们联系。谢谢！

提示：请添写希望买家购买的件数和您所能提供的折扣。

10买家议价

Dear $buyer,

Thank you for taking interests in our item. I’m afraid we can’t offer you that low price you bargained as the price we offer has been carefully calculated and our profit margin is already very limited. However, we can offer you a XXX % discount if you purchase more than XXXXpieces in one order. If you have any further questions, please let me know. Thanks!

$myname

译文：感谢您对我们产品的兴趣，但很抱歉我们不能给您更低的议价。事实上，我们的上市价格是经过精心计算的且合理的，它已经让我的利润有限。但如果您一个订单购买超过XXXX件，我们将给你XXX %的折扣。有任何问题请联系我。谢谢！

提示：请添加希望买家购买的件数和您所能提供的折扣。

11大量订单询价

Dear $buyer,
Thanks for your inquiry. We cherish this chance to do business with you very much. The order of a single sample product costs $ XXXX USD with shipping fees included. If you order XXX pieces in one order, we can offer you the bulk price of XXXXUSD/piece with free shipping. I look forward to your reply.

Regards！

$myname

译文：感谢您的询问，我们很诚挚的希望跟您做生意。一个样品的运费需要XXXX美元，如果您一个订单订XXX件产品，我们可以为您提供批量价格XXXX美元/件。期待着您的答复。谢谢。

提示：请填写你产品的价格，购买件数和优惠价格。

12买家要求免运费

Dear $buyer,

Sorry, free shipping is not available for orders sent to XXXXXX. But we can give you a XXX% discount of the shipping cost.

$myname

译文：很抱歉，到XXXXXX不能免运费的，但是我们可以在运费上给你XXX %的折扣。

提示：请填写地区和运费折扣。

13
未付款订单改完价格再次催款

Dear $buyer,

We’ve reset the price for you. We have given you a XXX % discount on the original shipping price. Since the price we offer is lower than the market price and as you know the shipping cost is really high, our profit margin for this product is very limited. Hope you are happy with it and you are welcome to contact me if there’s anything else I can help with.

Best regards!

$myname

译文：我们已经为您重置价格并给您原运价XXX％的折扣。如你所知，运输成本非常高，而我们提供的价格比市场价格低，我们从这个产品中赚取不了多少利润。希望您满意，并随时与我联系。

提示：请填写运费折扣。

14买家对于你的产品表示怀疑

Dear $buyer,

I am very glad to receive your message. Although I haven’t got a high score on DHgate, I’ve been doing business on eBay for many years and I am quite confident about my products. Besides, since DHgate offers Buyer Protection service which means the payment won't be released to us until you are satisfied with the product and agree to release the money. We sincerely look forward to establishing long business relationship with you.

Regards

$myname

译文：我很高兴收到你的邮件。虽然我在DHgate没有多少评价，但我一直在Ebay做业务多年，我对我的产品很有信心。此外DHgate提供第三方担保支付服务，这意味着付款将不会发放给卖方，直到您对产品质量和交易非常满意。希望能够与您长期合作，谢谢。

15发货几天后买家没收到货

Dear $buyer,

We sent the package out on XXXXXX, and we have contacted the shipping company and addressed the problem. We have got back the original package and resent it by UPS. The new tracking number is XXXXXX. I apologize for the inconveniences and hopefully you can receive the items soon. If you have any problems, don’t hesitate to tell me.

$myname

译文：我们已经在XXX月XXX号发送包裹，根据您的反馈，我们已经联系货运公司并确认问题。我们将找回原来的包裹并重新寄送,新的货运单号是XXXXXX,使用的是UPS。我对此感到十分抱歉，希望您能尽快收到。有任何疑问，请告诉我。

提示：请填写发货日期和货运单号。

16向买家推荐新品

Dear $buyer,

As Christmas/New year/…… is coming, we found XXXXXX has a large potential market. Many customers are buying them for resale on eBay or in their retail stores because of its high profit margin. We have a large stock of XXXXXX. Please click the following link to check them out XXXXXX. If you order more than 10 pieces in one order, you can enjoy a wholesale price of XXX. Thanks.

Regards

$myname

译文：随着圣诞节/新年/……的来临，我们发现XXXXXX产品拥有一个大型潜在市场。我们有大量的畅销的XXXXXX产品。请单击下面链接XXXXXX查看它们。如果你一个订单购买XXX件我们可以给批发价格。感谢您的惠顾。

提示：请填写产品名称、产品链接地址和购买件数。

17收到好评后

Dear $buyer,

Thank you for your positive comment. Your encouragement will keep us moving forward.We sincerely hope that we’ll have more chances to serve you.

$myname

译文：感谢您的积极评价。您的鼓励是我们前进的动力，我们真诚地希望能有更多的机会为您服务。

最近有很多外贸人问如何开发潜在客户，其实采用简洁有效的沟通比什么都重要，例如邮件。而邮件内容的信息就需要符合清晰、明确、具备可读性和相关性这四点。

本次我们给大家草拟了4封电子邮件模版，帮助与潜在客户联系：

1. Landing the First Communication: Introduction Email to Potential Clients

敲定第一次沟通：向潜在客户发送电子邮件

这封电子邮件用来介绍公司情况，关键是建立你在客户心中专业的形象，并且提出沟通的邀请。

Hi [Prospect],

We’re a Y company that specializes in XX to help you...

我们是一家Y公司，专业生产XX产品（选择您的主要业务以及成功经验），可以帮助您的公司解决XX问题。

I’m wondering if you might be open to an initial conversation to gauge a fit? We’ve worked with companies like XX and XX to gain XX% goals.

我想知道你您是否愿意跟我有一次沟通交流？我们与XX的公司合作（插入两到三个客户） ，主要是XX产品。

If you have a minute or two to learn more about us, you can visit us here at XX. If I don’t hear from you, I will reach out to you via phone later in the week.

如果您有时间可以点击XX网址来了解更多信息。如果我没有收到您的回复，我会在本周再通过电话与您联系。

Thank you,
[Your Name]

2. Landing the First Communication: Follow-Up Email

敲定第一次沟通：后续电子邮件

这将用作上述电子邮件的后续（第二天或下一周）。

我建议使用这样的主题行：Sorry I Missed You。我们的研究发现使用这样的主题行，邮件的打开率在30%-40%。

Hi [Prospect],

Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, XX. Do you have 10 minutes anytime early next week that would work?

这是接着昨天那封邮件写的。我试着打电话给您，但无人接听。我真诚地希望能有机会跟您在电话里介绍下我们的公司（放入公司名称）。您下周能抽10分钟跟我通个电话吗？

I thought you might find some interest in our work with XX comapany. We helped them to achieve goals resulting in XX% increasing achievements. You can read the whole story here: XXX。

我认为你可能会对我们与客户的合作感兴趣。我们已经成功帮助他们取得的很好的业绩目标。（理想情况下此处可以列出一些数据，但其实任何有积极意义的结果都能起作用）您可以看下这些案例。（可以提供案例附件，如果涉及保密信息，也可不提供）

As a reminder, we’re a Y company, exper / specializing in the XX category. We’ve worked with XX company, and many others to achieve goal.

请容我再提醒您：我们只专业与XX产品的Y公司，我们已经跟很多大客户合作，并且帮助很多人完成了业绩目标。

Best,
[Your Name]

3. Post-Proposal Send: Follow-Up Email

提案后发送：后续电子邮件

这封邮件尽量别用，除非你的潜在客户彻底消失了。这封邮件通常会得到回应，因为它轻微地暗示了客户他们“消失”了，而您还想坚持联系他们，这既简单又有效。

此外它还能再一次的向潜在客户展示公司信息以及您的专业产品。

据我们的研究表明，大多数潜在客户的回应是道歉和欣赏。即使你现在还没有获得客户的订单，但至少你知道是否可以继续将这个客户列在你的名单中。

这里推荐使用的主题行为：[Company Name] -- Still Interested?

Hi [Prospect],

Hope you had a good weekend (been well, etc.*).

希望您度过一个愉快的周末。

Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?

虽然不太确定您是拒绝了我们还是悬而未决，但我还是想知道您对我们的产品和提案是否有意见或建议？

Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.

当然我并不急于求成，如果您是暂时没有需求也请告诉我，因为我不想成为被您讨厌的人。

I also thought you might have some interest in a recent post on XX category. You can read it here: link.

我还觉得您可能对我们近期关于XX的产品感兴趣。（一份为客户特别定制的产品类目文件，如果没有，也可以使用一些第三方文章佐证），您可以在此阅读：（附件）。

Look forward to hearing from you.

期待您的回信。

Thanks,
[Your Name]

注意：不要使用Hope you’ve been well/had a good weekend来做主题行。

4. Last-Try Send: Follow-Up Email

最后尝试发送：跟进邮件

不止一次的跟进联系潜在客户很重要，但知道什么时候放弃也很重要。是什么时间点呢？当客户觉得你在浪费他们的时间，或对方真的没有意向，而你也来浪费开发其他潜在客户的时间时。

因此，当您没有更多时间精力来跟进这个潜在客户时，或者目前无法继续推进时，可以使用下面这封邮件。

Hi [Prospect],

I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?

我试图联系您好几次但都没有回复。通常情况下，这意味着我的报价（或产品）目前不在您的优先考虑范围内。不知道我这样的猜想是否正确？

If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.

如果是的话，那我不再打扰您。如果您在一至两个月内有更多的需求，那么我很高兴再给您发送产品类目及报价。

Thanks for your time.

感谢您拨冗阅读。

Regards,
[Your Name]

大家可以尝试在邮件中插入以上内容，看看它们是否能带来不一样的效果~