谁能分析一下海尔集团企业文化的内涵?

2025-03-10 06:20:22
推荐回答(1个)
回答(1):

海尔员工人手一本《海尔企业文化手册》,仔细读一读这本充满著时代内涵的海尔“全书”,可以体会到东方文化的亲情与和睦,也能体会出其中融进的西方先进管理经验与思想。海尔企业文化分三个层次,最外层是物质文化,看得见,摸得著;中间层是制度行为文化,如规章制度等;最深层的是海尔精神文化。精神文化的核心是价值观,而海尔的价值观就是两个字:创新。制度的东西可以学,但创新却无法模仿。海尔的科研人员平均每个工作日开发1.3个新产品,每个工作日申请2.5项专利,是中国企业中获专利数量最多的企业。海尔文化的这种创新,就是要最大限度地给每一位员工提供一个创新的空间。海尔的小改小革造就了员工中的不少“名人”,也给企业创造了巨大效益。张瑞敏说,这种小改小革不仅仅在於产生多少效益,更在於员工所表现出的创新精神。在海尔,你甚至不用与员工交谈,便可感受到使他们充满活力的精神世界,平凡而机械的工作与远大的目标紧紧联系在了一起,变成为愉快的创造。员工们一簇簇创新的火花,汇聚成燃亮海尔事业征程的熊熊火炬。与许多企业相比较,海尔员工的收入并不高,但海尔员工创造性的工作热情却是别的企业无法相比的。靠什麼激励员工们去不懈奋斗?海尔的决策者们说,靠的是“敬业报国,追求卓越”的海尔精神,靠的是用先进的企业文化,打造一个个奋斗目标。从当年创造中国冰箱的金牌,到今天努力跻身世界五百强,海尔人靠它振奋精神,战胜自我,永远创业,创新进取。海尔的文化和理念,是用各种生动活泼的方式,进入每个海尔员工心中的。在海尔园区里,员工们胸牌上写意地画著一张微笑的脸。我是海尔,我微笑这样的标语随处可见,海尔人的微笑更是让人感到亲切和温暖。 在海尔创立16周年纪念日,6位普通员工被授予“海尔员工参与企业文化建设功臣”称号。他们因为自己创作的解释海尔理念的精彩漫画而获奖,笔墨间展现的是员工们对海尔价值观的认同。日本神户大学教授吉原英树先生来海尔后,一边欣赏这些漫画一边赞叹:“这是一个创举。” 以下列举几各海尔理念- (1)迅速反应,马上工作。在海尔,这是到处可见,让人印象深刻的标语。这是海尔要求每一位员工必须具备的工作作风。海尔的员工们都说,这八个字展现了海尔的市场观和服务观,也浓缩了海尔企业文化的力量。 (2)只有淡季的思想,没有淡季的市场。 (3)东方亮了,再亮西方。 (4)斜坡球体论。海尔对企业管理有一个形象而贴切的比喻:企业犹如斜坡上的小球,不进则退。 (5)日事日毕,日清日高。在斜坡球体论的基础上,海尔创造了“日事日毕,日清日高”的先进管理模式。 (6)人人是人才,赛马不相马。海尔在用人制度上的这一理念,为每个员工提供了创新的平台。你能翻多大的跟头,我就给你搭多大的舞台。”张瑞敏这句掷地有声的承诺,实实在在地给了每一个员工。“公开、公平、公正”,海尔文化在用人观上最珍贵的就是这6个字。 (7)先有市场,再建工厂。 (8)先难后易,出口创牌。

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