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58问答库 > 为什么淘宝和天猫不分开？淘宝和天猫都在一起，淘宝普通卖家的活路在哪里？

为什么淘宝和天猫不分开？淘宝和天猫都在一起，淘宝普通卖家的活路在哪里？

2025-04-01 04:42:54

推荐回答（1个）

回答（1）：

阿里需要依靠天猫赚钱，只有品牌和商家才能为阿里打俩利润，而淘宝本身对阿里来讲是无法像天猫一样获取利润的，所以就利益导向，自然是要倾向于天猫的，在一个因为假货问题一直被诟病的是淘宝，这也严重影响了阿里的企业形象，而天猫相对假货要少很多，随着消费升级，天猫的理念理想生活上天猫，推介的商品就是要有个性，有调性，有层次，有品味。

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