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文中关键词：
连锁经营策略 strategies of chain management
对策 countermeasures
营销现状 marketing status quo

The factor of such quickness that Popland diffusing from a small trunk into over half of China is not accidental. The paper focally researches the chain business of Popland company. Firstly, analyses the relevant theories, secondly, introduces company's fundamental state and analyses its current situation, fractionizes specific market from company's marketing management status quo, intensively expounds its well management and distribution, social concerns and of keen on public welfare. Thirdly, analyses the strategies of chain management, generally summarizes Popland's chain management from its development history and trajectory of chain management, operating strategies and existence problems of chain management. Lastly, gives out countermeasures according to the current problems of Popland company's chain management, thereupon, provides a better reference for the healthy development of the enterprises of chain management mode.

Take on the cool in China from a village to do half to China, it is not by chance. This paper studies the chain-like management company touch the cool, first, secondly, the analysis of relevant theories do, introduces the basic situation of the company and its analysis of current situation of the company from touch cold, marketing situation, professional market segmentation, good management and distribution network, take attention to social welfare and keen cool in detail elaborated. Again, it is to touch cold chain management strategy analysis, including touch cold chain business development, take the business development, cold chain operation strategy of cold rolled, touch cold chain management, the problems in its overall chain operation are summarized. Finally based on touch cold chain operating model company are currently, the problems, countermeasures for using chain operation mode of the healthy development of the enterprise provide the beneficial reference.
Touch the cool：POPLAND